How Video Creation Can Help You to Boost Business

Think about this: People spend over three hours per day looking at digital screens. It's estimated that about 40% of all internet traffic is now video based. There is no denying that, but the question is about the benefits of using video as a marketing tool? We've put together the top three ways video is helping to boost your business.

Help Readers Get Lost in the Text

Make no mistake about it, text and images are still a very effective way of attracting and retaining customers. However, video content is viewed 10 times more often than photos and still captures around 60% of total internet traffic. A good animated video creation service provider can provide you the best videos that you are getting the best audience.

The ability to watch video while reading (perhaps for educational or training purposes) can really help readers to retain information and get distracted less. In addition, people don't have to skim through a text document to find what they're looking for as it is easily found in the video player.

Your Customers Can View and Comment

This is one of the biggest benefits of using video creation services as a marketing tool. Customers are already on the lookout for videos, so a great way to attract and retain new customers is to get them involved. In addition, providing your customers with a tool to communicate directly with you in video creation is also a very effective way to get feedback on your business.

For example, you can record your sales team giving a presentation or discussing how a new product can be used, then publish the video to YouTube where customers can comment.

The number of people engaging with a business on YouTube is massive and they are much more likely to buy from a business if they see the owner on-screen.

Keep Up with Social Media Channels

Social media is where most brands will try and interact with their customers. In the old days, this was via an e-mail or phone call, but this approach is difficult to achieve with larger businesses. This is why many businesses use video in order to make it easier for customers to communicate with them.

Just look at this example of a happy customer who bought an online video creation from an Italian pizza restaurant. After having his order delivered to his hotel, the customer wanted to see if he could pay a phone bill. He found the video on the restaurant's website and uploaded it to YouTube. The customer then used Skype to call the restaurant, posing as a restaurant manager.

The restaurant staff didn't know he was actually a customer and they happily fulfilled his request. The promo video creation is now a great addition to the business' YouTube channel and an excellent example of how a business can grow their customer base via the medium.

Now, think about the possibilities for you! Make sure you use video to capture your customer's attention and get their feedback in a video format. You'll increase your revenue while building and retaining your customer base.